Creative Direction
About Tony Porras
Raised by coyotes in the Oklahoma badlands, Tony now prowls the savage wilds of the corporate frontier. A rare do-it-all creative leader, he has 16+ years of experience crafting award-winning traditional, digital, and experiential activations. He speaks the languages of designers, writers, developers, information architects, actors, strategists, artists, event producers and more. An enthusiastic collaborator who knows the creative value of never taking things too seriously.
Empathy
Adaptability
Resilience
Courage
Empowerment
Playfulness
Curiosity
Collaboration
Accountability
Core values & leadership style
Off the clock, you’ll find Tony eating salty snacks, watching The Challenge on MTV, renovating, or baby talking his mini-aussies. He loves RuPaul's Drag Race, cool weather, basketball, power tools, and offering unsolicited—yet necessary and correct—opinions on music.
Experience
Associate Creative Director
Publicis Experiences
2019–2021
Led creative for high-profile experiential activations with major brands that included Walmart, HBO, The Northface, Grey Goose, Timberland, Microsoft, PayPal, Myers Rum, Vicks, Deep Eddy, Kraft Heinz. Won awards for Jared work during the pandemic.
Senior Art Director
Publicis Groupe
2014–2019
Crafted digitally-focused experiences for brands like T-Mobile, Peterbilt, PNC, Michelob Ultra, Promised Land Dairy, Bank of America before being promoted to the Capital One team.
Senior Art Director
Sq1 Agency
2010–2014
Sq1, "the conversion optimization agency", was a results-first agency focused on increasing ROI in measurable ways. Made this happen for major brands such as NRG, Jose Cuervo, Direct Energy, Daikan, Michaels, Wholly Guacamole, Sapporo, and Jiffy Lube.
Art Director, Digital
The Boss Group
2009–2010
Connected with fashion brands such as Neiman Marcus, Fossil, Michael Kors, Kate Spade, and JCPenney to create stylish digital campaigns and sophisticated web experiences.
Art Director, Freelance
Self Employed
2007
Gained invaluable early experience working with brands like Belcher-McPherson Auction & Real Estate, bands like The Van Sanchez and Colourmusic, The Texas Wedding Guide, HealthCareClinics, Ram Properties, Corona Finishes, Cruz Contractors and more.
Creative Director
Publicis Groupe
2021–Present
Led creative for KeyBank, as well as numerous pitches and work on clients such as Aetna, Sparkling Ice, Universal Studios, FNBO, WingStop, and more. Produced and hosted a bi-weekly agency-wide zoom interview show. 2023 Ignite award nominee. 2023 cohort of Launchpad: an exclusive professional development program for
high-performing, high-potential leaders.